Digital marketing is that the promotion of products or brands via one or more sorts of digital technologies to draw in engage and convert customers online.
For a business to achieve today’s Digital world, it's really important to possess a robust digital footprint on the web . With today’s sophisticated digital lifestyle, consumers are probably on Facebook, finding out Twitter, browsing their email inboxes and checking out products and services on an enquiry engine.
Digital marketing differs from traditional marketing because it leverages all the electronic devices like PCs, Tablets, Smartphones, digital signage or billboards, smart TVs to supply an experience in real time, that influences a desired audience to shop for your product / read your articles / engage together with your content.
Marketers shall use these Omni-channels, which may track the customer’s journey and provides them the power to interact with the buyer online.
Various components of Digital Marketing:
Search Engine Optimization (SEO) – make your brand appear at the highest of Google, Bing, Yahoo and other search engines
Search Engine Marketing (SEM) – with pay per click & Google AdWords allow your website to emerge on paid listing of various search engines.
Social Media Marketing (SMM) – advertising on Twitter, Facebook, Google +, LinkedIn and YouTube. Get maximum number of Likes and Tweets on twitter.
Mobile Optimization and Responsive Websites - once you take a glance around an area , nearly most are on their Smartphone. The numbers of individuals browsing on mobile passed desktop users an extended time ago.
Video Marketing - best thanks to engage with millennials. Facebook live streaming, Periscope, Snapchat, and YouTube are on the increase now, quite ever.
Web analytics – collection and analyze web usage data
Content Marketing - eBooks, White Papers and Infographics
Email Marketing – sending emails to customers directly
Here are some challenges for Digital Marketers:
Explosion of digital channels - Consumers use variety digital channels and devices to interact with brands in several ways and for various purposes.
Exploding data volumes - Consumers leave behind an enormous digital footprint in these channels. It’s extremely difficult to urge a handle on all that data, and find the proper data which will assist you make the proper decisions.
Increasing competition - Digital channels are relatively cheap, compared with traditional media, making them accessible of practically every business of each size. As a result, most are trying to capture consumers’ attention.
How does one achieve Digital Marketing:
Avoid overwhelming “in your face” marketing
Respond to dynamic customer interactions.
Extract value from big data to form better decisions faster
Close loop the feedback into future digital campaigns for Cross/Up-Sell
People want brands they will trust, companies that know them as people, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Weblife Infotech Pvt. Ltd. Digital is now the primary touch point for the buyer and a channel where the buyer has greater control over what they see and once they see it.
